Why? Because most freelancing systems (if people even follow one) are based on being a specific personality type. They only work for certain people.
But Stefan and I wanted to eliminate that problem. We wanted to teach something that would work for YOU. Not just something that's worked for him or me.
At this point I think you've heard enough from me...now it's time to let Stefan say a few words...
Enter Stefan...
Hey guys, Stefan here...
As good as Ian made me sound...I wasn't always the guy flying cross country in Private Jets...
In 2012 I charged a maximum of $149 for a sales letter.
By 2018 I charged a minimum of $50,000 for a sales letter.
What changed?
One answer is that I obsessed over becoming the best in the world at what I did.
But that’s just a small piece of the pie. (I'll elaborate on the pieces in just a second.)
See, one huge need that I’ve seen in the market is training and courses on how to get not just more clients…
But better paying, lower maintenance clients too.
Ian Stanley and I were talking about this recently, and we realized we have a LOT of knowledge to share in this area.
This Next Part Is The Braggy Part, But It’s All True...
At this point, the copy I’ve written is pushing $700MM in revenue for clients…
But more relevantly to this what I'm talking to you about: I’ve also been paid millions and millions of dollars to write that copy.
Today, I routinely charge $50,000 + just to write a sales letter…
But of course, it wasn’t always this way.
Just 7 years ago, in early 2012, I charged $149 for a sales letter.
That’s a pretty big leap, and in the grand scheme of things, it happened in a pretty short amount of time.
Meanwhile for Ian…
I don't know what he’s grossed with his writing at this point, but I know it’s over $100MM…
And he’s one of the only people I’ve ever seen who can get away with charging 5 figures to write a single email.
I mean, that’s ridiculous, but he pulls it off.
But Ian’s story is similar to mine…
When I first met Ian back in 2016…he was writing all of the copy for a $20MM company as an under-compensated employee...
Yet a few years later here he is, living in a beach front condo in Venice that costs $9,000 a month to rent.
So the point is…
Both of us have had remarkable rises in the world of freelancing…
From charging really low rates, to remarkably high rates.
And we’ve learned a TON during this time.
And that includes:
- How to close pretty much any qualified prospective client (without getting on the phone)…
- The “ROI Escalation Ladder” approach that makes it easy for your clients to say “YES!” to your fees (no matter how high they are).
- How to actually leverage referrals and turn each client into 3 more (about 99% of freelancers get this wrong)…
- The 3 Key Steps for getting 7, 8, and 9 figure entrepreneurs to sell your services FOR you. Follow these steps correctly and before you know it you’ll be turning down more jobs than you accept.
- Why samples or experience mean NOTHING, and how you can still land dream clients even if you’re brand new. (P.S. This is also true for new clients too. I can’t even remember the last time I showed a prospective client a single sample of my work).
- How to structure agreements for royalties, bonuses, and performance incentives - so that you get paid more for the same amount of work.
- The Japanese-Inspired Method you can use to manage your project pipeline so effectively – you can take on 8 projects at once, deliver them all on-time, and still not feel stressed as you do them. I just did this over the last 60 days to book and fulfill on roughly $400,000 in revenue – and my clients are all thrilled
- The three things that ANY Freelancer should provide to their clients in addition to the final deliverable. Do this, and you’re pretty much guaranteeing that they’ll both refer you to others, and hire you again.
- The TRUTH about risk-reversal and guarantees when you’re a freelancer and service provider (this will probably surprise you)
- The MASSIVE importance of mindset and how it can add one, two, or even three “0’s” to your annual income. This is actually one of the most important pieces of all.
- How to create STABILITY in your freelancing career and escape the “Feast or Famine” cycle that brings stress and uncertainty into your life…
- How to handle feedback and criticism from clients and use it to your advantage to make more money…
And really a ton more.
(In fact, one of the other secrets I learned allowed me to quickly start charging between 25x and 50x more for my sales letters…and it has nothing to do with copywriting!)
And if you’re a freelancer or solopreneur right now…
And you specialize in design, copywriting, event planning, speaking, coaching, social, media buying, PR, or really any service providing business….
I want to share all of my secrets with you.
And so does Ian (the goof in the picture at the top of this page).
Now there are two more really interesting points I need to make about this:
1. We’ve also both been business owners over the course of this time, and run multiple 7 and 8 figure businesses (including right now). What this means is that we’ve both HIRED a ton of freelancers…so we have an extra unique perspective on what it takes to get hired for high paying jobs.
2. Today we’re two of the highest paid freelancers in the entire industry. But we took very different paths to get there.
- For those of you who know Ian, he’s a pretty classic extrovert. And he uses that to his advantage, to get clients. By Ian’s estimation, about 95% of the clients he’s worked with came from in-person meetings or live events.
- For me, I straddle the line more. I can be extroverted, but I’m actually a little more introverted. And what’s really interesting is that to this day – I’ve never met 75% of my clients in person. Even more shockingly, about 30% of my clients I’ve never even talked to on the phone.